Case study · Web Development
A Real Estate Website Built Around How the Sales Team Works
SoftTech Cloud designed and built a website for a real estate company, shaped around its sales process so enquiries and property information stay organized.
Industry: Real Estate
SoftTech Cloud designed and built a website for a real estate company, shaped around its sales process so enquiries and property information stay organized. The client's name is withheld to protect their privacy.
Project at a glance
- Client
- Real estate company (name withheld)
- Industry
- Real Estate
- Team size
- 11 to 50
- Service
- Website Development
The challenge
- The website did not match how the sales team actually worked
- Enquiries arrived through different channels and were tracked by hand
- Property and service information was hard to keep up to date
- The team spent time on repeat questions instead of follow-ups
The solution
SoftTech Cloud built the website according to the client's needs and workflow, in three parts:
Needs and workflow mapping
We studied how the sales team handled enquiries and listings before designing anything.
Custom website build
A fast, responsive website with clear property and service pages.
Enquiry flow
Website enquiries reach the team in one place, ready for follow-up.
The impact
| Metric | Before | After |
|---|---|---|
| Enquiry handling | Spread across channels and tracked by hand | Captured in one place |
| Property information | Updated manually and often out of date | Managed from one site |
| Team time | Spent on repeat questions | Spent on follow-ups and sales |
| Responsibilities | Unclear who follows up | Clearly assigned |
Frequently asked questions
Why is the client's name not shown?
Client names are withheld to protect their privacy and business information. The work described here was delivered by SoftTech Cloud Technologies for a real client.
What did SoftTech Cloud build in this Web Development project?
SoftTech Cloud built the website according to the client's needs and workflow, in three parts. Needs and workflow mapping, Custom website build, Enquiry flow.
Can SoftTech Cloud build something similar for my real estate business?
Yes. Every system is built around the client's own way of working. Tell us how your team works today and we will come back with a clear scope and quote within one business day. See our Website Development page for the full service.
Does your website match how your team sells?
Get a free website assessment. We'll show you where visitors and enquiries are being lost.
Related: Website Development · All case studies